Case Studies

Real brands.
Real results.

Real stories, measured in numbers anyone can see.

Our case studies follow the brands we’ve worked with for years, from the first shoot to today. Each one shows what we made and how people responded, in reactions, shares and views.

Featured case studies

Start with the brands you know.

Jollibee and friends on stage at the Jollibee Kids Convention, featured in our Jollibee case study
Since 2017

Jollibee

Joy, covered across Mindanao, from store openings and festival parades to the Kids Convention.

  • 285K+Facebook reactions
  • 275K+Shares
  • 85K+YouTube views
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Christmas tree lighting at SM CDO Downtown Premier, featured in our SM case study
Since 2016

SM

New malls from the ground up, grand openings and Christmas tree lightings across Mindanao and beyond.

  • 300K+Facebook reactions
  • 635K+YouTube views
  • 70Website stories
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JBL case study by Project LUPAD
2025

JBL

The JBL PartyBox Fest Truck, and a sea of people.

  • 54K+Reactions
  • 8.1K+Shares
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Dunkin’ case study by Project LUPAD
Since 2019

Dunkin’

Drive-thrus, Christmas lightings and the biggest store in CDO.

  • 36K+Reactions
  • 7.9K+Shares
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Isuzu case study by Project LUPAD
Since 2023

Isuzu

The 2025 mu-X reveal, across five cities.

  • 23K+Reactions
  • 5Cities
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Seattle’s Best Coffee case study by Project LUPAD
Since 2025

Seattle’s Best Coffee

The first stores in CDO and Iligan, a month apart.

  • 17.5K+Reactions
  • 2K+Shares
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Chowking case study by Project LUPAD
Since 2018

Chowking

Drive-thru firsts, from Kauswagan to Limketkai.

  • 8.3K+Reactions
  • 26K+YouTube views
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Samsung case study by Project LUPAD
Since 2022

Samsung

Galaxy launches, from Cagayan de Oro to Davao.

  • 7.3K+Reactions
  • 1K+Shares
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Nike case study by Project LUPAD
2021

Nike

The largest Nike store in Mindanao, shot and published in a day.

  • 5.7K+Reactions
  • 3.6K+Shares
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BYD case study by Project LUPAD
Since 2024

BYD

The Sealion 6, then the Sealion 5 at the BYD Tech Tour.

  • 4.9K+Reactions
  • 2K+YouTube views
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Mang Inasal case study by Project LUPAD
Since 2019

Mang Inasal

The 12th store in CDO, then a first in Iligan.

  • 4.5K+Reactions
  • 4.9K+YouTube views
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J.CO case study by Project LUPAD
2024

J.CO

The biggest J.CO store in the Philippines.

  • 4.4K+Reactions
  • 2.4K+Shares
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Thai Boran case study by Project LUPAD
2026

Thai Boran

A bigger Thai Boran Massage in Kauswagan, CDO.

  • 3.8K+Reactions
  • 1M+Views
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Handyman case study by Project LUPAD
Since 2022

Handyman

New stores in CDO and Kapatagan, as well as fairs and sales.

  • 3.1K+Reactions
  • 730+Shares
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Rose Pharmacy case study by Project LUPAD
2026

Rose Pharmacy

A refreshed health, beauty and well-being store, in 360°.

  • 2.5K+Reactions
  • 260K+Views
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Geely case study by Project LUPAD
2026

Geely

A new dealership in Cagayan de Oro.

  • 2.1K+Reactions
  • 57Shares
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HP case study by Project LUPAD
2025

HP

The first HP World Concept Store in Northern Mindanao.

  • 1.9K+Reactions
  • 550+YouTube views
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Nissan case study by Project LUPAD
2025

Nissan

The Nissan Intelligent Mobility Tour 5.0.

  • 1.8K+Reactions
  • 210Shares
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GCash case study by Project LUPAD
2023

GCash

GCash Day at Gaisano Mall CDO, in Bisaya.

  • 1.7K+Reactions
  • 100+Comments
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Coffee Project case study by Project LUPAD
Since 2024

Coffee Project

A new café in Uptown CDO, then a comeback in Butuan.

  • 1.5K+Reactions
  • 470+Shares
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M Lhuillier case study by Project LUPAD
Since 2024

M Lhuillier

Lab-grown Diamonds, then ML Kwarta Padala.

  • 1.5K+Reactions
  • 48Shares
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Power Mac Center case study by Project LUPAD
Since 2024

Power Mac Center

Midnight launches and the first Apple Premium Partner store in CDO.

  • 1.4K+Reactions
  • 900+Shares
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Red Ribbon case study by Project LUPAD
2022

Red Ribbon

Red Ribbon CDO Carmen, the 77th Red Ribbon in Mindanao.

  • 1.3K+Reactions
  • 180+Shares
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Burger King case study by Project LUPAD
2024

Burger King

Stackers, then the Nutella Sundae, in one week.

  • 1.2K+Reactions
  • 590+Shares
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Cebu Brand case study by Project LUPAD
2025

Cebu Brand

The new Spicy Dried Mango, across Cebu.

  • 1.2K+Reactions
  • 1K+YouTube views
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Xiaomi case study by Project LUPAD
2019

Xiaomi

The first Mi Flagship Store in Cebu, opened and filmed.

  • 1.1K+Reactions
  • 6.7K+YouTube views
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More case studies

Every brand has a story.

Festivals, store openings, city tours and launches, told for brands from Manila to Mindanao.

How we measure

Only numbers you can check.

Public counts only

Every number comes from the public reactions, comments, shares and views on our Facebook page, YouTube channel and website, so each one can be verified.

From the first shoot

Each case study follows the whole relationship, from our first project with a brand to our latest one, in a simple timeline.

Every brand, in time

We’re building a case study for every brand we’ve worked with, starting with the stories that have the most to show.

Your brand next

Let’s write your case study.

Tell us about your next launch, and then we’ll show you how Project LUPAD can put it in front of over a million people.